News

Explore recent client articles, press releases, proprietary thought pieces, and the latest research and industry trends for valuable insights and in-depth company knowledge.

Press Release

Honoring the Life and Legacy of Dennis Holt
Honoring the Life and Legacy of Dennis Holt
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt.…
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Fast Fresh Brands Names USIM as Media Agency of Record Fast Fresh Brands Names USIM as Media Agency of Record
Fast Fresh Brands Names USIM as Media Agency of Record
Irvine, CA — April, 2025 – USIM, the next-generation media agency that moves brands forward, is proud to announce it…
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Blake Sasnett Joins USIM as Vice President of Marketing
Blake Sasnett Joins USIM as Vice President of Marketing
New York, NY – March 20, 2025 – USIM, the next-gen media agency that propels brands forward, is excited to…
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USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of…
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USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides…
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Thought Leadership

Crafting Effective Ad Copy for Promotional Sales: Tips to Drive Conversions Crafting Effective Ad Copy for Promotional Sales: Tips to Drive Conversions
Crafting Effective Ad Copy for Promotional Sales: Tips to Drive Conversions
Promotional sales are a powerful tool to drive short-term revenue, but only if your message cuts through the noise. In…
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July Advantage: Turning Mid-Year Insights into Impactful Campaigns
July Advantage: Turning Mid-Year Insights into Impactful Campaigns
July is more than just the midpoint of summer; it’s a strategic moment for marketers to assess performance, pivot plans,…
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5 Actionable Strategies for QSR & Fast-Casual Brands
5 Actionable Strategies for QSR & Fast-Casual Brands
With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding…
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Maximizing Media Responsiveness with Uncertainty in the Marketplace
Maximizing Media Responsiveness with Uncertainty in the Marketplace
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility    The Current State of the Media Landscape  Today’s media environment…
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Seasonal Trends In Advertising: When To Spend Big
Seasonal Trends In Advertising: When To Spend Big
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold…
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Articles & Events

Honoring the Life and Legacy of Dennis Holt Honoring the Life and Legacy of Dennis Holt
Honoring the Life and Legacy of Dennis Holt
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt.…
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POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising…
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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at…
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In Memory of Russell Zingale, Forever in Our Hearts
In Memory of Russell Zingale, Forever in Our Hearts
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM will now accept Bitcoin as a method of payment from clients.…
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